Its a form of self loathing in women, same way some self harm or adorn with ridiculous piercings or spend time with obviously toxic people in chaotic lifestyles...not to mention the rampant misgivings of a life in front of the camera for prolonged tenures. It all comes to bear. If a woman no longer likes herself, she simply transforms one aspect of her appearance & it is done, eh voila' a new person is born.